And today, something a little bit different...


So if you've been paying close attention you will notice that I stopped blogging a couple months ago. So here’s what happened. I thought it would be an interesting story.

So I decided that I was going to stop writing my blog posts. it's funny because blogging just seemed like one of those things that everyone told you you had to do: You HAVE to have a blog. If you have a business, you have a blog. It’s part of your Content Marketing Plan.

But I realized after doing it steadily for a couple of months is that it’s really draining for me. It’s something I’ve learned to be good at (I think), but it's not something I really enjoy. I found myself just completely wiped out at the end of it. What happened around the time of my last post is that I got some advice: Focus on what you love in your business and just do that. You don't have to do anything you don't like.

I thought, “Hey! I have permission to stop blogging. This is AWESOME.”

I said, okay, clearly I need some kind of marketing plan here, especially as I'm trying to move from one-on-one services to a more diverse business model. Podcasting seems pretty cool so maybe I’ll start doing that instead.

I got very excited about it. I got a microphone (the easy bit) and then quickly realized to have a “proper podcast” you need to make a full-on project out of it.

I was little overwhelmed by it, I’ll be honest. It was the start of summer. There was a lot of travel. (I’ve also noticed that summer is a really difficult time to try to get things going, but I digress.) my big podcast plan... I thought, okay, I’ll get that going, but it was a little overwhelming.

So can you guess what happened next? Probably so.

I'd stopped blogging, stopped putting out written blog posts. I did NOT start podcasting. What happened is that it was virtual crickets out there on the Interwebs on my part. I just wasn't putting anything out there. This was clearly not ideal.

So I’ve decided that I need to get back into it. I’m going to release myself from all obligations of what a podcast has to look like. I am a perfectionist. I admit this freely. I to say I'm a Recovering Perfectionist. (Obviously it still rears its ugly head from time-to-time.) I’ve decided to just start recording some audio. I’ll upload it to SoundCloud and see what happens, see if people actually enjoy it.

I’m going to treat this as I treat every other aspect of my business: It’s an experiment. If I turn things into an experiment and give myself permission to play with it, I’ve made it a lot easier to take action.

So what happens now?

From this point forward I’ll try doing a couple posts like this, over the next month or so and see what the response is.

I’d love to hear from you. Do you like this better than reading a blog post? If you do, what might you like to hear about? Do you like listening to audio? Is it something you prefer because you can download it, throw it in iTunes and listen in the car? Do you prefer reading an actual blog post?

I’m also experimenting with using the transcription features in Google Docs, which is pretty damned cool if you haven’t tried it. In fact, just before I started this, I did a little test. I can record audio in Garageband, which is built straight into my MacBook, and play it back, having it transcribed directly into Google Docs. (Update: Using Google Docs to auto-transcribe was actually a painful process for just a 4.5 minute audio file. Still looking for a solution.)

What are you most interested in? Audio? Video (eep!)? Written posts? Let me know in the comments below. :)

Audra xx

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