Why I stopped blogging


And today, something a little bit different...


So if you've been paying close attention you will notice that I stopped blogging a couple months ago. So here’s what happened. I thought it would be an interesting story.

So I decided that I was going to stop writing my blog posts. it's funny because blogging just seemed like one of those things that everyone told you you had to do: You HAVE to have a blog. If you have a business, you have a blog. It’s part of your Content Marketing Plan.

But I realized after doing it steadily for a couple of months is that it’s really draining for me. It’s something I’ve learned to be good at (I think), but it's not something I really enjoy. I found myself just completely wiped out at the end of it. What happened around the time of my last post is that I got some advice: Focus on what you love in your business and just do that. You don't have to do anything you don't like.

I thought, “Hey! I have permission to stop blogging. This is AWESOME.”

I said, okay, clearly I need some kind of marketing plan here, especially as I'm trying to move from one-on-one services to a more diverse business model. Podcasting seems pretty cool so maybe I’ll start doing that instead.

I got very excited about it. I got a microphone (the easy bit) and then quickly realized to have a “proper podcast” you need to make a full-on project out of it.

I was little overwhelmed by it, I’ll be honest. It was the start of summer. There was a lot of travel. (I’ve also noticed that summer is a really difficult time to try to get things going, but I digress.)

Anyhow...so my big podcast plan... I thought, okay, I’ll get that going, but it was a little overwhelming.

So can you guess what happened next? Probably so.

I'd stopped blogging, stopped putting out written blog posts. I did NOT start podcasting. What happened is that it was virtual crickets out there on the Interwebs on my part. I just wasn't putting anything out there. This was clearly not ideal.

So I’ve decided that I need to get back into it. I’m going to release myself from all obligations of what a podcast has to look like. I am a perfectionist. I admit this freely. I to say I'm a Recovering Perfectionist. (Obviously it still rears its ugly head from time-to-time.) I’ve decided to just start recording some audio. I’ll upload it to SoundCloud and see what happens, see if people actually enjoy it.

I’m going to treat this as I treat every other aspect of my business: It’s an experiment. If I turn things into an experiment and give myself permission to play with it, I’ve made it a lot easier to take action.

So what happens now?

From this point forward I’ll try doing a couple posts like this, over the next month or so and see what the response is.

I’d love to hear from you. Do you like this better than reading a blog post? If you do, what might you like to hear about? Do you like listening to audio? Is it something you prefer because you can download it, throw it in iTunes and listen in the car? Do you prefer reading an actual blog post?

I’m also experimenting with using the transcription features in Google Docs, which is pretty damned cool if you haven’t tried it. In fact, just before I started this, I did a little test. I can record audio in Garageband, which is built straight into my MacBook, and play it back, having it transcribed directly into Google Docs. (Update: Using Google Docs to auto-transcribe was actually a painful process for just a 4.5 minute audio file. Still looking for a solution.)

What are you most interested in? Audio? Video (eep!)? Written posts? Let me know in the comments below. :)

Audra xx

Photo Credit: saaste via Compfightcc


How to Get Your Digital House in Order


How to Get Your Digital House in Order


In today’s post, we’re going to explore ways of getting organized for your core systems: Calendar, email and computer files.

As a growth strategist, I find ways to help my clients scale their businesses. Whether they initially realize it or not, they come to me with the need to create or refine systems for managing the details of their business.

When you’re a solo business owner, you have to be smart about how you utilize systems. Without employees to delegate to, you have to rely on your digital minions to help you along. Thankfully they don’t complain and they generally don’t cause much trouble.

Systems free your time for paid work. They also eliminate some of the mental overhead of running the business, which is critical for ensuring have plenty of mental energy to create.

If you are the kind of person who has a lot of ideas, putting support systems in place is not optional. It’s the only way to ensure you will be able to see your ideas through to completion.

Time Management Systems (AKA calendars)

Using an online calendar means you can sync to your phone and your computer, so event reminders will automatically pop up wherever you are. This is mission critical for getting me where I need to be—physically and mentally.

Some calendar apps let you set more than one. I’m a huge fan. I use one notification to remind me to prep for a meeting and another to get me to the meeting on time.

Using a calendar effectively means more than just using it to schedule meetings. One of the best pieces of advice I ever got is from Emily Utter, who suggested blocking off the first two hours of each day for myself.

This tip has meant getting rid of my much-loathed alarm clock.

Now I wake up fully rested like Snow White (before the poisoned apple) and meander downstairs for my beloved morning coffee, swathed in my fuzzy blue bathrobe. Bliss!

Me in a bathrobe
Me in a bathrobe

Yes, my life is just like the movies. I obviously wake up fully made up and smiling every morning. Ask my husband.

If you are one of the last paper calendar holdouts, begin using a digital calendar ASAP. Most entrepreneurs use some form of Google account, meaning you automatically have a free Google Calendar, so no more excuses!

Think about this: What if you lost your calendar? I’d place $100 on “all hell would break loose”. Keep it online, where it’s nice and safe in the fluffy interweb clouds.

Tips for Beginners

Start small! Consider putting in just a few appointments to get used to it.

Google provides helpful tutorials on getting started with Google Calendar and how to sync it with your phone.

Tips for Pros

Begin using your calendar as a tool to prevent overwork and maintain boundaries within your business and your life. Schedule in things that are important for you, such as exercise, time with friends, continuing education, etc. It’s like the time equivalent of paying yourself first.

Think about using multiple calendars where it makes sense. I have about five calendars because I use an iPhone and color-coding makes my life complete. Here are my calendars:

  • Personal (haircuts, dentist visits, etc.)
  • Family (for personal engagements, concerts, dinners, etc.)
  • Coaching (for client sessions)
  • Business (appointments, meetings and classes)
  • Tasks (time-based tasks such as blogging, sales and marketing efforts, etc.)

Extra Credit

Explore tools like ScheduleOnce to free you from the email ping-pong of appointment scheduling. Basic accounts are free!

Music for tidying up calendars: “You’ve Got Time” by Regina Spektor

Communication (AKA email)

I will admit that email sometimes makes me break out in hives. My inbox is a never ending stream of crap. Except for when it’s really, really important. Too bad they live together. Ugh.

Getting to the elusive Inbox Zero (i.e., empty inbox) is a topic best left to productivity gurus, so I will speak to keeping things as tidy as possible in your account.

Make email your bitch

Depending on your email client (i.e., the app you use to read your email), you can set up rules to help you out. For example, I have a rule that searches for any email that contains “unsubscribe” and turns the text to gray. About 99% of the time these are newsletters. Greying them out means I don’t have to give them my attention until I’m ready for them. I also have rules for VIPs. This makes the text red, so I can get to them immediately.

You can set up rules that file your email for you. I don’t do this because I find that if I haven’t seen them before they’re filed, I don’t know they’re there, hence I will never look at them. This makes them email account bloat instead of useful information.

Kicking it old school

I may be in the minority these days, what with all of the tagging and massive archive capabilities in the Gmail world, but I’m an old-fashioned gal who loves my folders. It comforts me to know that my important emails have a place to live. I like to read them (or save them for later) all snug and tucked in their beds.

Another tip circulating the internet is the use of a free tool called Unroll.me. I know a lot of folks that use it, and it has reduced my email stress considerably. It’s a free tool, and it allows you to continue to get those random newsletters and emails we all get without being forced to deal with them constantly.

Music for email cleanup: “Signed Sealed Delivered” by Stevie Wonder

All of the digital crap on your computer (AKA File Management)

Here’s my first tip: For the love of god, stop leaving stuff on your desktop.

It’s okay to put something there temporarily, but the more you have there the slower your computer will be. It’s also messy and ugly. Don’t think that seeing that mess every time you use your computer is making it easy for you to focus.

I have a folder that I put everything in that needs to be filed. I make an alias/shortcut of that folder that I keep on the desktop so it’s within easy reach. I also have aliases/shortcuts of documents I use frequently. Just a few. (Not all of them!)

MacBook Desktop
MacBook Desktop

This is mine. Isn’t it lovely? :D

Treat your computer desktop like a hotel lobby or the entrance of your house.

It’s the first thing you see when you boot your computer. Keep it clean to keep yourself calm and focused.

Love means never making your files live in a flophouse (AKA folder hierarchy)

Just as with your email account, keeping your computer folders tidy will make things much easier to find. No one likes scrolling for days to look for the files they want. And you certainly don’t want to have to rely on search if you can’t remember what you name things.

Consider what folders are important to you. Here’s a basic sample of what an efficient hierarchy looks like for a business:

Folder Hierarchy Sample
Folder Hierarchy Sample

It’s all about the sorting, sorting, sorting (AKA Naming Conventions)

If you’re like me you’ve got a lot of files, and finding your shiz can be complicated even when you have a great folder structure.

Here’s what to do about that.

When you create or download files, name them in a way that will make them easy to find and sort. Do it for yourself. Also do it for the assistant you will have one day.

They will thank you. And they will get things done faster, which makes everyone happier.

When naming files, you want to think about moving from more specific to less specific. Here are a few examples:

“Jane Doe - Coaching Session 1 2014-04-17”

In this case, you may have a number of files related to a client named Jane Doe. Adding her name at the front will allow you to sort all of your client related documents and have that client’s grouped together. It will be further sorted by the session number and date. (More on dates in a minute.)

“TEMPLATE – Client Service Agreement - Standard 2014-04-21”

In this case, you would probably have a large number of contract templates in your Legal folder (along with a bunch of other stuff). This allows you to group by templates, then by Client Service Agreements, then by type and date.

A special note about file dates

Add a date at the end of a file name for any document that will have multiple versions. Don’t rely on the computer dates, such as Date Created or Date Modified. These are notoriously unreliable. The format to use is YYYY-MM-DD (less specific to more specific).

Summary of file naming tips:

  • Try to name files so that someone who isn’t you will know what it is
  • Go from less specific to more specific in the file name.
  • Use numbers instead of words (e.g., 2 vs. two)
  • Always include dates when you will have multiple versions of a document
  • Use YYYY-MM-DD for the date format

Music for file naming: "The Name Game" by The American Horror Story Cast

If you have some tips to share, please add them in the comments below!

To our success, Audra

P.S. If you know someone who could benefit from this, forward it along!

Photo Credit: Lime Lane Photography


My First Year in Business: A Proof of Concept


My First Year in Business: A Proof of Concept


For the first time in my whole life I’m able to separate my self-worth from the success of my project. The project in this case is my business. Yes, there’s a lot on the line, but it doesn’t define me or fully articulate the potential of what I can offer the world.

I’ve learned that just because I want to do something doesn’t mean that people will want to do it with me.

Don’t believe me? Try asking someone to go skydiving with you.

Side note: I have not gone, nor will I ever go skydiving. I would surely have a heart attack on the way down. How I know this is because I took part in Outward Bound in high school and they asked me to jump from the top of a tree, wearing a fully secure harness. Standing on the teeny tiny platform, I said I wanted to climb back down. They said I couldn’t, so eventually I jumped. I fainted on the way down. I’m just that cool.

There are many variations of Venn diagrams that show what you’re good at, what you want to do and what people will pay you for. All three of those things have to intersect.


intersection lessons diagram
intersection lessons diagram

My goal is to find that intersection, but I’m not gonna cry about it if I don’t.

This is my year to play and experiment with my business. To try to bring value to folks that I think need it. If I can’t do that, I’ll do something else.

See? Totally okay with whatever happens. And it feels really, really good.

What if your business failed? How would that make you feel? Can you separate yourself from the outcome?

To our success, Audra

P.S. I will warn you that today's song is country. I know, I know! But this one's good, and it speaks to me. It's a beautiful song about taking risks to get what you want. So here you go: "Silver Lining" by Kacey Musgraves. You're welcome. :)


Why you're broke and overworked (Hint: You're doing it to yourself)


Why you're broke and overworked (Hint: You're doing it to yourself)


I have a confession: I think the term "self-employment" is awful.

You’re probably wondering why I think this. It seems innocuous, I know. Isn’t self-employment good? Doesn’t it scream “self sufficiency”?

When I hear the term “self-employment", all I can think is that it just means you’ve created a job for yourself. Every day I see evidence of this. And I don’t like what I see.

So many people I know and love (and many complete strangers) are working for themselves, but they complain about being broke and overworked. They complain that they don’t have time for vacations, lunches with friends and other fun or meaningful activities.

This has to stop.

But Audra, you say, aren’t you ALL ABOUT small business?? YES! I just happen to think that your business should support you, not the other way around.

The problem: Undercharging and overbooking to compensate

Let’s say you’re still charging by the hour for your services. Let’s also say that you’re not charging enough. (If you’re still reading this article that’s a near certainty.)

While I argue that one should charge for value rather than their actual time, I recognize a lot of folks feel like they need to start here, and it takes a little time to move away from that line of thinking. So for the purposes of this article I’m going to roll with it.

When you are charging by the hour and you spend your time inefficiently, your customer is penalized by paying more than they perceive they should.

And the flip side: When you are very good at your job (and hence very efficient with your use of time) you are penalized.

Assuming you’re good at what you do (And you are. Admit it!), you are not making as much as you should. To compensate, you’re booking as many clients as you can without utterly collapsing. Or you just drink A LOT of coffee to keep you upright.

(Stay with me here, this is important.)

Now you’re feeling like you don’t make enough money and you’re exhausted. How well do you think you’re performing now? Do you think your clients can feel this?

Welcome to the vicious circle. It isn’t really fair to anyone, is it?

The solution: Take responsibility for valuing your services and your time.

This is your fault. You are doing it to yourself. That’s the bad news.

The good news is that you are the one who can fix it.

Take a good long look at your pricing. Ask yourself these questions:

  • How much are you charging now?
  • When is the last time you raised your rates?
  • What are other people charging for similar services?*
  • Name 3-5 things you are particularly good at. What are your key strengths? (Note: These don’t need to be directly related to the service you offer.)
  • How does this translate to tangible (or intangible) value for your clients?
  • How much would you like to be earning per year, factoring in “vacation” and “sick” time?
  • Based on your answers to the above questions, what do you think is a fair price for your services?

If you are having trouble answering any of these questions, ask a friend to work through them with you. They may help you to see your unique talents and strengths.

If you are looking for additional support, I currently have two slots available. To book a complimentary consultation, click here.

To our success, Audra

* This should NOT determine how you price your services, but it can help to demonstrate to yourself that you’re undercharging.

Photo Credit: Death to the Stock Photo


The Wisdom of Pioneers: Lessons Learned at Pioneer Nation


The Wisdom of Pioneers: Lessons Learned at Pioneer Nation

Hold on to your hats, folks, ‘cause this week’s post is a long one. Grab some coffee (or a cocktail - I’m not judging) and settle in.

Last week I went to Pioneer Nation, which is described as three days of strategic action for independent entrepreneurs, small business owners and freelancers. That sentence could never fully describe what I took part in, and it was by far the single best conference I’ve ever been to.

So many people expressed interest in hearing about Pioneer Nation and begged for a full description when I came back. Originally, I’d intended to give a full review of what Pioneer Nation was like, but I quickly realized I couldn’t do it justice. Instead, I’ve decided to share some of what I learned.

As an exercise in brevity, I went through my notes and forced myself to pick one single takeaway for each speaker/workshop leader that impacted me. In so many cases it was like choosing a favorite child, but I did it anyway.

I’m sure everyone who attended got something different out of each talk and workshop, so of course these are highly personal for where I am with my business. In that spirit, I present you with my takeaways and what they mean to me:

“Own your path.” - Chris Brogan

You hear a lot about taking ownership, especially if you are in the coaching community. For me, “own your path” means accepting the good and the bad along the journey. If you are a perfectionist, it means accepting your own work, even if it’s not the shiniest, most amazing thing that ever was.

"Say ‘yes' to big challenges." - Jen Adrion and Oman Noory (These Are Things)

This one needs little explanation, but it goes along with starting before you’re ready. If you are prone to Impostor Syndrome you will be tempted to say no when faced with a big challenge. Don’t do it.

"People don’t teach because they’re experts. They’re experts because they teach." - Nathan Barry

This was where I had one of my first epiphanies of the week: I don’t need to be an expert, I just need to bring you all along for the journey. It’s hard to admit that you’re not an expert (see Imposter Syndrome above), and if you’re a bit of a recovering certification/education junkie like me, it can be so easy to get stuck in a cycle of consuming rather than producing. But who is ever really an expert? What does expert even mean?

In college I was a math tutor. I probably wasn’t the best student in the class, but I knew more than the people I was tutoring. By teaching them what I knew, it solidified that knowledge. It also pushed me to work harder on new material because I had the responsibility to share it with others.

“Function before format” - Tara Gentile

This came from her amazing "Info Products That Sell" workshop. It means you should figure out what you want your customers to learn before you decide what you’re going to create (i.e., how to package it). To me this was a much needed reminder to stop fiddling with crap before you produce something real. Stop messing with your Twitter profile. Stop tweaking your website. Stop thinking you need to learn ALL OF THE THINGS about video before you draft a single word. Just stop.

“Email is 20-30 times more effective in generating a purchase than any other tool.” - Josh Kaufman

This is from his "Fundamentals of Email Marketing" workshop. I’ll admit that I was looking for a bit more strategy than I got from this workshop, so it was really a case of being in the wrong place. If you were brand new to email marketing, it would have been incredibly helpful.

The important thing here is that it can be easy to forget about the power of direct communication. There’s so much emphasis on the Shiny New Toys of the social media world. (I still can’t say I fully understand Snapchat, but whatever.)

For me, most “social” media feels a bit like a Shakespearean monologue, or as I’ve taken to calling it “shouting into the void”. Folks who have signed up for your newsletters and updates have generously invited you into their already crowded inbox. Use that wisely, and provide useful information.

If you do that, you’ll create fans…and customers.

"Create the things you want.” - Shenee Howard

I could write a whole post on the things I’ve learned from following Shenee over the past few years, but I’ll focus. When you’re thinking about creating information products it’s tempting to figure out what people want. Don’t forget about what YOU want. You’re supposed to be enjoying yourself in this journey you’ve set out on. If you’re not, what’s the point? You will have created a job for yourself (hopefully one that pays well), but it will be just that: a job. One you’ll likely resent in the not-too-distant future.

"Take the leap and add someone for an hour, a day or a week.” - Laura Roeder

This is all about outsourcing and goes along nicely with “function before format”. How many times have you spent countless hours doing something that someone else could do in about a quarter of the time? I’m guessing you did it to save money. Stop that. You actually wasted money. Worse yet, you wasted your mental energy.

Don’t waste your energy on things someone else could be doing. Use it to create and work on the things you enjoy. So many people would be more than happy to take on a little additional work. Give it to them. It’s a huge relief, and it will pay for itself many times over in the long run.

“Think big, talk small.” - Rena Tom

To me this is a reminder to maintain human connections while you dream about changing the world. No one likes to listen to someone who loves to hear themselves talk. It’s not about your ego but the people you’re lucky enough to serve.

"Be Useful.” - Chase Reeves

This is something I already strongly believed, but it’s good to have some validation. If I’m not useful to people, why am I even doing this? Remember to check in on this periodically.

"Hurry up and fail." - Lori Allen

So who knew the way to success was through failure? I would like to be successful. I’m guessing you would too. Take chances. Be okay with failing. It’s going to happen at some point. Now you can feel good about that and consider it a sign that you’re on your way!

Set a reminder every 6 months to review the various possible income streams.” - Vanessa Van Edwards

This is from her workshop "Creating Recurring Income Streams”. (And yes, I already put it in my calendar.) What she says really gets to the heart of what I do (and what I should be doing for myself).

What is your current business model? Are you still only charging for your time, getting paid a certain amount for every hour you work? Have you thought about other ways of making money?

Just as you wouldn’t invest every dime you have into a single stock, you shouldn’t rely on one way of making money.

Periodically evaluate your business model and look at others. Does something fit your business now that didn’t before? Don’t lose money because you’re not evolving.

"The key to building a robust audience is understanding how your customer sees the world and WHY you fit into that picture.”- Andy Hayes

This is from his “Build Your Audience” workshop. While this is a message I’ve heard before, something about the way Andy said it finally made it hit home.

The way I’ve been approaching this lately is thinking of one specific person and writing for them. It’s really hard to think about how a vague group of people sees the world. One person? Now that’s much easier to deal with. Some people call this your “ideal customer avatar”. Honestly that makes me gag. I don’t want to make up a fictitious person that I write to. I want to write to an actual human being.

Now I bet you’re wondering who I’m writing to. That will have to be a trade secret for now. Bwah ha ha ha!

“We’re all beginners.” - Kari Chapin

We were born without knowing anything at all. Everything you now take for granted, you learned how to do, one awkward little baby step at a time. Your business is the same way. No one has ever done this like you (unless you own a franchise, but if you do you are very likely not reading this blog).

Learning is fun. It’s also painful and frustrating at times. As you always heard in school, “practice makes perfect”. Still true.

"Ask yourself what kind of support you need.” - Willo O’Brien

Sometimes entrepreneurship feels like you’re trying to surf without the luxury of a surfboard…or the knowledge of how to surf. It can feel like that big wave is going to crash over your head and push you down to the bottom, where you’ll swirl around forevermore, stuck and alone.

People will help you if you ask for it. About 99.99999% of the population is wonderful, and they love to be helpful. Don’t forget that. Everyone likes to feel useful.

There have been several occasions over the past few weeks where I decided to be brave and ask for help. Guess what? I got it. Way more than I could have hoped for.

"Deciding what not to do is as important as deciding what to do.” - Brian Clark

This one’s pretty self-explanatory. Amiright?

You don’t need to shout to be heard.

This isn’t a quote. It’s something I learned from watching Chris Guillebeau, the creator of World Domination Summit and Pioneer Nation. He is the person I look to when I think of where I would like to be in five years.

Chris has a message, and he makes it clear by his actions. He has managed to build the most amazing community of people. I love it so much that if it were a country I would give up my US citizenship.

Thank you to all of the Pioneers who taught and inspired me last week I thank you from the bottom of my very, very full heart.

To our success, Audra

P.S. The songs for this week are "Where The Love Is" by Edie Brickell because it feels right and "9 to 5" by Dolly Parton because they played it every morning at Pioneer Nation to kick things off.


How the company you keep could grow your company


How the company you keep could grow your company

This week I’m in Portland for Pioneer Nation. (If you haven’t heard of it and you’re a solo business owner, you owe it to yourself to check it out.) I’m here because I’ve repeatedly heard that you become who you’re surrounded by. This affects pretty much everything: Your vocabulary, your habits, your outlook on life and yes, your income.

That’s why I’m taking active steps to widen my circle and surround myself with people who live by similar values and have ambitious goals. They want to change their lives and the rest of the world.

Last July I came to Portland for World Domination Summit. I told my husband I needed to “find my people”. I definitely found them.

Surrounded by so much inspiration and people who were just completely going for it, I made a promise to myself. I vowed that I’d no longer work for someone else. By July 2014 I would run my own business.

Here I am at Pioneer Nation, introducing myself as a business owner.

Just typing that sentence makes me tear up. On the eve of the kickoff event, I’m finding myself completely overwhelmed with emotions. Part of me feels like I can’t believe I’m here. Another part feels like I’ve been here all along in some way.

Yes, I’m here to learn about how to run a successful, profitable business, but mostly I’m here to be with my people. I think I only know one person (hi, Emily!) out of the 300 attendees.

But as my grandma always said, a stranger is just a friend you haven’t met yet.

So this week, I’ll be building my business and making some new friends. I guess you could say I’ll be “pioneering”. :)

As usual, I will now turn it over to you.

Who do you spend the most time with? What impact do you think this has on you and your business?

Please let me know in the comments below.

To our success, Audra

P.S. The song for this week is most definitely “Happy” by Pharrell.

Photo Credit: Death to the Stock Photo


How I added rocket fuel to my business


How I added rocket fuel to my business

Recently I decided to hire a business coach. Yes, you read that correctly: I'm a business coach that has a business coach. In the fine tradition of the cobbler's children having no shoes, I had lost whatever objectivity I had about how to move my own business forward. It was time to bring in some help.

After many months of looking, I had found The One. In some ways, it was like falling in love. I felt a certain resonance with her immediately, and by the end of her workshop I knew I wanted to work with her.

We had a great introductory call. (Somehow I knew we would.) It just solidified everything I'd felt initially.

Then I found out her rates.

This is embarrassing to admit, but my immediate thought was: “On no! How can I possibly spend that much right now?!?!”

A few deep breaths later came another thought: “This is a huge priority for me, and she's who I need to be working with right now. I would be CRAZYPANTS not to do this.” So I said “Let's do it!” and signed a one year contract.

The more I thought about this, the more interesting it got.

I've always heard that you have to invest in your business and yourself to be successful...yep, “spend money to make money”...that old chestnut! Up until this point I thought I had, but really I'd been playing it safe. I immediately ruled out things that seemed “too expensive”. Thanks to Shenee Howard, I've learned to stop saying that. Instead, I say ,“That's not a priority for me right now.”

It's pretty eye opening when you acknowledge what your priorities really are (or aren't).

What a relief to say “no, thank you” to the wrong things and “O.M.G.YES!!” to the right ones.

I've been working with my coach for a fairly short time, but I have already made a huge amount of progress. It feels like I've added rocket fuel to my business. Of course, it's partly because I am ready with a capital R. I also believe that it is in part due to the cost.

One thing I know is that you will pay almost anything when it's that important to you. Another is that you value what you pay dearly for.

Do you think I would be getting the same results for half the price? Maybe. Maybe not.

Am I fully showing up for my sessions and meeting my commitments? You bet your ass I am.

Now it's time to hear from you! I'd love to hear about your experiences.

What investment are you making in your business? How is it making a difference for you?

Please let me know in the comments below!

To our success, Audra

P.S. Here’s today’s soundtrack (for the musically inclined and the 80s nostalgic!): • “Bust a Move” – Young MC“New Sensation” – INXS“Big Time” – Peter Gabriel

P.P.S. If you know someone who could benefit from this, would you please forward it along? You can send an email with a link to this article by clicking here.

Photo Credit: ~Dezz~ via Compfight cc